SEPTEMBER SALE!
50% off ALINA, GENYA, and ZOYA
These three fragrances hold a particularly important place in Mad Labs history. Alina Starkov, Genya Safin, and Zoya Nazyalensky were the very first character-inspired fragrances we ever created, long before character collections became such a defining part of what we do. They were our first experiment in taking someone who existed on the page and asking a wonderfully strange question: what would they smell like? Building each fragrance meant translating personality, story, setting, and tiny character details into scent. That process completely changed the way we thought about fragrance. These three opened a door we have never really closed, and so many of the collections that came after them can trace their beginnings right back here.









































































